Privacy Policy
Last updated: January 9, 2026
We respect your privacy. This policy explains how Urban And Rural Protection Services Private Limited ("URPS", "we", "us", or "our") collects, uses, and safeguards your information in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws.
Information We Collect
- Contact details you provide (name, email, phone) via our contact form, calls, or WhatsApp.
- Service-related information when you enquire about or engage our security services.
- Device and usage data such as pages viewed, browser type, IP address, and referring URLs collected through analytics.
How We Use Information
- To respond to your enquiries and provide security services.
- To improve our website, services, and customer experience.
- To send service updates and communications you have opted into.
- To comply with legal and regulatory obligations.
Cookies & Analytics
Our website uses cookies and similar technologies to enhance your browsing experience:
- Essential cookies: Required for website functionality (e.g., form submissions).
- Analytics: We may use third-party services like Google Analytics to understand site usage. These services collect anonymized data about page views and interactions.
- Third-party services: Our contact form uses FormSubmit.co to process enquiries. WhatsApp chat links connect you to WhatsApp's platform.
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, typically:
- Enquiry data: Up to 2 years after last contact.
- Client records: As required by applicable laws and contractual obligations (typically 7 years for financial records).
- Analytics data: Aggregated data retained indefinitely; identifiable data deleted within 26 months.
Data Sharing
We do not sell your data. We may share limited information with:
- Service providers who support our operations (e.g., hosting, form processing), under confidentiality obligations.
- Legal authorities when required by law or to protect our rights.
- Professional advisors such as auditors and legal counsel.
Data Security
We implement reasonable technical and organizational measures to protect your data, including secure hosting, encrypted form submissions, and access controls. However, no method of transmission over the Internet is 100% secure.
Your Rights (DPDP Act, 2023)
Under the Digital Personal Data Protection Act, 2023, you have the right to:
- Access: Request information about what personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your personal data, subject to legal retention requirements.
- Grievance redressal: Lodge complaints with our designated officer or the Data Protection Board of India.
- Withdraw consent: Withdraw consent for processing at any time (this does not affect lawfulness of prior processing).
To exercise these rights, email urps.pvt.ltd@gmail.com with "Privacy Request" in the subject line.
Children's Privacy
Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from minors.
Changes to This Policy
We may update this policy periodically. Changes will be posted on this page with an updated revision date. Continued use of our website constitutes acceptance of the revised policy.
Contact Us
Data Protection Officer / Grievance Officer:
Urban And Rural Protection Services Private Limited
G-40, Keshav Complex, Faizabad Road, Sanjay Gandhi Puram, Lucknow (U.P.) – 226016
Phone: +91-9044908563
Email: urps.pvt.ltd@gmail.com
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